Five CR7 NFT holders were given the unique chance to train and interact with Cristiano Ronaldo in Lisbon in November. As part of the latest NFT collection, the CR7 ForeverZone Collection, the lucky owner of the Golden Ticket was given the chance to meet Ronaldo together with other people who won this opportunity via the CR7 NFT collection, “The GOAT NFT.” The participation of Binance brand partners, such as talented football player and Binance Key Opinion Leader Ana Markovic, and the biggest TikTok star in the world, Khaby Lame, enhanced this special event even more.
Cristiano Ronaldo noted:
“My NFT partnership with Binance continues to offer special ways to build a closer connection with my fans, and also to bring them into the game in a new and different way, while rewarding them for their ongoing support. This recent Training Day, which provided five CR7 NFT holders with the chance to train with me, is a great example of the one-of-a-kind opportunities that NFTs can provide. This was particularly unique in sharing this experience with my fans. It was an amazing day that I will always remember.”
Under the direction of Cristiano Ronaldo, one of the all-time greats in football, this training session provided an amazing opportunity to pick up new skills and take part in a variety of challenging assignments.
Sarah Dale, Head of Global Partnerships and Entertainment at Binance, remarked:
“This Training Day was a really exciting and special milestone in our partnership with Ronaldo. We are committed to redefining the fan experience, and this was an important step to demonstrate what’s possible. We truly believe that this was one of the most exceptional experiences the industry has seen to date, and we look forward to continuing to demonstrate the transformative potential of new technologies in revolutionizing fan engagement, not only in the sports industry but beyond.”
As cutting-edge blockchain-powered technologies continue to transform our understanding of ownership and value, their incorporation into sports contributes to the development of a fan-centric economy and strikes a crucial balance between modern technology and traditional sportsmanship. This accomplishment is noteworthy because it shows the practical benefits that NFTs provide for fans.
The whole footage from a recent Training Day with Ronaldo was made available by Binance. The three-minute video gives a detailed overview of the whole experience, with interesting remarks from the people who took part. The video can be seen here.