Marti Applied sciences, an Istanbul-based ride-hailing agency, introduced that 20% of its money reserves are allotted to Bitcoin. As part of its new crypto treasury technique, the app plans to extend crypto holdings to 50%.
Marti can be contemplating accumulating different digital belongings, together with Ethereum and Solana, the corporate mentioned Tuesday. The corporate plans to buy these crypto belongings as potential long-term shops of worth and as a hedge in opposition to systemic monetary dangers.
The cryptos shall be custodied by way of a “regulated, institutional-grade custodian,” the agency famous.
“Our choice to allocate capital to crypto belongings acknowledges our perception that Bitcoin and different digital belongings have confirmed their capacity to retailer worth alongside laborious currencies and gold over the past a number of years,” mentioned CEO Oguz Alper Oktem.
Firms Accumulating Crypto is the New Speak of The City
Marti joins the flurry of corporations ploughing money into tokens. Since June, 98 corporations have introduced plans to lift over $43 billion to purchase Bitcoin and different cryptocurrencies, crypto advisory agency, Architect Companions, famous. Impressed by the highest BTC company holder, Technique (previously MicroStrategy), these corporations intention to build up extra BTC per excellent share over time, quite than merely monitoring BTC’s worth.
Michael Saylor’s Technique presently holds 628,791 BTC, per Bitcoin Treasuries information. The BTC powerhouse not too long ago closed the biggest US IPO of 2025, elevating $2.521 billion.
Business skeptics word that the frenzy of corporations shopping for crypto is an indication the market is overheating. “The rise of company treasury allocations to Bitcoin is important, but it surely shouldn’t be about chasing traits or constructing outsized positions,” Seamus Rocca, CEO of Xapo Financial institution, informed Cryptonews.
“It is important to keep in mind that corporations like Technique and Metaplanet characterize high-conviction outliers, headline grabbers with daring methods that align with their distinctive enterprise goals. For many, a extra measured method shall be higher suited,” he mentioned. “One grounded in long-term perception, not short-term reliance on volatility.”
Turkey’s New Crypto Restrictions Amid Rising Crypto Curiosity
The information arrives at a time when the Turkish crypto market has seen exceptional development in current occasions. The nation has seen over half of its inhabitants holding crypto, in accordance with a KuCoin survey.
Additional, Turkey’s inflationary surroundings has considerably boosted the usage of stablecoins over the previous years. Final 12 months, the USDT-TRY was the biggest buying and selling pair by quantity on Binance with greater than $22 billion, in accordance with Kaiko Analysis.

Nonetheless, Turkey not too long ago carried out stricter guidelines for crypto exchanges and traders. The brand new complete pointers cowl institution, operations, capital adequacy, and buyer safety measures.
The strict crypto oversight by Turkey’s Ministry of Treasury and Finance is a plan to clamp down on illicit monetary actions. In addition to, the brand new regulation imposes a delay on crypto asset withdrawals. Any crypto bought, exchanged, or deposited shall be topic to a 48-hour ready interval earlier than it may be withdrawn.
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