OpenSea has acquired Rally, a mobile-first Web3 platform, in a transfer aimed toward increasing digital asset buying and selling to cell units.
Key Takeaways:
- OpenSea has acquired Rally to construct a mobile-native platform for NFT and token buying and selling.
- The corporate goals to create an “onchain every little thing app” with cross-chain and AI options.
- Its upgraded OS2 platform now helps 14 blockchains and allows cross-chain NFT purchases.
The deal, introduced Tuesday, underscores OpenSea’s intent to construct a mobile-native platform the place NFTs, tokens, and different onchain property will be traded in a single seamless expertise.
Rally co-founders Chris Maddern and Christine Corridor will be a part of OpenSea’s management staff, with Maddern getting into the position of chief know-how officer.
OpenSea Faucets Rally to Construct ‘Onchain Every little thing App’
The corporate says Rally’s cell token buying and selling experience will assist speed up its roadmap towards creating an “onchain every little thing app.”
OpenSea hinted at a broader product imaginative and prescient that goes past NFTs. In a publish on X, Maddern mentioned the platform is engaged on a product designed to develop the onchain financial system for creators, collectors, and merchants.
He emphasised that tokens ought to complement, not compete with, NFTs, signaling an built-in method to asset lessons throughout the platform.
The acquisition additionally displays OpenSea’s concentrate on cell, the place Maddern famous most customers now spend their time.
As a part of the platform’s technique, OpenSea is exploring synthetic intelligence options aimed toward bettering person security and understanding in crypto, although particular AI integration particulars have but to be disclosed.
OpenSea has acquired @rally_xyz
Buckle up. The way forward for NFT and token buying and selling suits in your pocket. pic.twitter.com/9CMN8yv0yj— OpenSea (@opensea) July 8, 2025
The transfer follows OpenSea’s Could rollout of its revamped “OS2” platform, which launched full assist for fungible token buying and selling.
A key improve in OS2 is assist for 14 blockchains, increasing OpenSea’s attain to networks like Move, ApeChain, Sony’s Soneium BSL, and Berachain.
The multi-chain integration expands OpenSea’s capabilities, providing customers a broader number of blockchains for digital asset buying and selling.
Cross-chain buy performance is one other key function of the OS2 open beta model, permitting customers to purchase and promote NFTs throughout completely different blockchains.
OpenSea acknowledged this function simplifies transactions throughout completely different blockchains, addressing widespread challenges in multi-chain buying and selling.
NFT Market Hits 18-Month Low as Curiosity and Exercise Collapse
The NFT market has slumped to its lowest level in 18 months, with Q2 2025 gross sales quantity falling to $823 million, down sharply from $4 billion a yr earlier, in line with DappRadar.
This marks a 19% drop from Q1 and the fifth consecutive quarterly decline, making 2025 the worst-performing yr for NFTs on document.
Waning retail curiosity, excessive Ethereum fuel charges, and fading media hype have contributed to the continuing downturn.
Even distinguished collections like Bored Ape Yacht Membership and newer initiatives are struggling to carry worth, with many early backers now holding practically nugatory property.
Main platforms resembling OpenSea, LooksRare, and Blur have all seen diminished site visitors and buying and selling exercise, regardless of providing incentives.
Public enthusiasm has dimmed, and lots of celebrity-endorsed initiatives from the final cycle have vanished or been labeled scams.
Whereas former U.S. President Donald Trump continues to launch NFT collections that briefly seize consideration, even his efforts haven’t reversed the market’s downward development.
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