After years of hypothesis about whether or not main crypto alternate KuCoin could be out there to EU customers, the wait is lastly over.
KuCoin is formally MiCAR-compliant. It celebrated this vital achievement with a VIP gala on the iconic Spanish Driving Faculty in Vienna, Austria, on Wednesday evening.
Cryptonews has been on the bottom in Vienna this week, talking instantly with firm management to uncover what lies forward for his or her new European Union enlargement.
‘Solely The Beginning Level’
The absolutely MiCAR-regulated crypto buying and selling platform has opened its doorways to an enormous variety of customers now that it’s out there in 29 European Financial Space markets.
The workforce defined that KuCoin EU customers can have entry to EUR deposits and withdrawals, spot buying and selling, and native buyer assist, amongst different providers.
They plan to supply campaigns and options unique to the area.
Europe, a brand new chapter begins
With KuCoin’s EU station formally launched, we’re proud to assist a imaginative and prescient for digital asset entry in Europe that’s constructed on belief, compliance, and user-first infrastructure.
The long run is taking form — and we’re constructing it collectively.… pic.twitter.com/mv4rhU6wP7— KuCoin VIP & Institutional (@KuCoinInst) January 30, 2026
This can be a notable advance, each for the corporate and for its customers.
With this transfer, KuCoin EU has met the union’s regulatory requirements. Extra exactly, it’s licensed as a Crypto-Asset Service Supplier (CASP) underneath the Markets in Crypto-Property Regulation (MiCAR) and is supervised by Austria’s Monetary Market Authority (FMA).
“Over the previous months, our groups have labored meticulously to design a platform that meets Europe’s regulatory expectations in full, whereas nonetheless delivering the efficiency, reliability, and consumer expertise that fashionable crypto customers count on,” mentioned Managing Director Christian Niedermueller.
Nevertheless, he provides that that is simply “the start line.”
Now that the platform has established a stable regulatory basis, Niedermueller mentioned, KuCoin will transfer into “a long-term position in shaping a trusted digital asset ecosystem throughout Europe.”
This, he suggests, they will accomplish by adapting to regional wants and being attentive to what native customers must say.
Additionally, KuCoin CEO BC Wong added that the workforce selected Austria as KuCoin EU’s base. This is because of “its clear and forward-looking regulatory framework, which gives a powerful basis for working responsibly and sustainably throughout Europe.”
KuCoin EU’s Managing Administrators Christian Niedermueller, Sabina Liu, and Audrey Lim launched the platform dwell onstage in Austria’s capital. They mentioned {that a} phased roll-out of its providers has begun.
Extra provides are arriving on the record within the coming months.
Increasing the Group, Establishing a Fee Layer
KuCoin revealed that the EU platform has a 30-person regional workforce throughout Spain, Germany, Italy, France, Portugal, and the Netherlands.
Furthermore, they may transfer ahead with the Visa KuCard for Europe, offering a cost service for hundreds of thousands of individuals. The cardboard comes with zero annual charges, on the spot conversion, and as much as 8.5% cashback.
One other massive announcement got here within the type of Sabina Liu taking the brand new position as Managing Director.
Liu boasts a deep understanding of KuCoin’s core ideas and appears an apparent selection for this position.
She beforehand ran KuCoin alternate’s institutional enterprise, and earlier than that spent 14 years at London Inventory Alternate Group (LSEG).
In Liu’s phrases, “Europe represents one of the crucial refined monetary markets globally, and KuCoin EU has been constructed to satisfy that commonplace from day one. This launch displays a transparent enterprise resolution to speculate long-term in Europe, by establishing native management, aligning with regulatory expectations, and delivering a platform designed round particular regional wants.”
Notably, with the muse now in place, the workforce’s “focus is on accountable development, robust partnerships, and constructing a sustainable enterprise that may scale throughout the area,” the brand new Managing Director mentioned.
A New Partnership Based mostly On ‘Shared Values’
The occasion continued with bulletins. They revealed a strategic partnership with world-class bike owner Tadej Pogačar.
The four-time Tour de France champion and the present UCI Highway World Champion is now KuCoin EU’s international model associate.
Each events have acknowledged that the partnership will not be of a transactional sort – as an alternative, it focuses on shared values. “Belief will not be declared, however earned by long-term efficiency, professionalism, and self-discipline,” the workforce mentioned.
Moreover, this newest information follows the alternate’s collaborations with Australian golf participant Adam Scott and international music competition Tomorrowland.
In the meantime, KuCoin was based in 2017. It says it has 40 million customers throughout greater than 200 international locations and areas.
Furthermore, it provides entry to 1,000+ listed tokens, spot and futures buying and selling, institutional wealth administration, and a Web3 pockets.
On the finish of final yr, it reported 55% year-on-year development in spot buying and selling quantity. This was along with the 30% rise in futures quantity.
In December 2025, KuCoin introduced a $2 billion Belief Venture, aiming to strengthen institutional confidence and platform safety.
Now, with the newest transfer, the agency says it has opened its model new chapter.
You might also like: KuCoin EU Positive aspects MiCAR Approval to Roll Out Digital Asset Providers in Europe KuCoin has secured a significant regulatory victory in Europe with its announcement that KuCoin EU Alternate GmbH (KuCoin EU) has obtained a Markets in Crypto-Property Regulation (MiCAR) license in Austria. The approval permits KuCoin EU to offer absolutely compliant digital asset providers throughout 29 international locations within the European Financial Space (EEA), excluding Malta. MiCAR is acknowledged for its rigorous requirements and harmonized guidelines, designed to boost investor safety, platform transparency, and…
The submit KuCoin’s New European Chapter Begins: KuCoin EU Secures MiCAR Compliance, Celebrates With a Ball in Vienna appeared first on Cryptonews.