Japanese nail salon operator Convano has formally launched its Bitcoin (BTC) acquisition technique, following its bold plan to boost roughly ¥434 billion ($3 billion) to buy 21,000 Bitcoin, equal to 0.1% of the overall provide.
In line with an August 30 Bloomberg report, the Tokyo-listed nail salon firm plans to turn out to be one of many world’s largest company Bitcoin holders.
In response, Taiyo Azuma, Director of Convano’s BTC Holding Technique Workplace, outlined a three-phase Bitcoin acquisition plan, with a goal of two,000 BTC by the top of 2025.
コンヴァノがブルームバーグに取り上げられました。ありがたいことに、徐々に国際的な認知が広がっているのを感じています。私たちの目標は明確。2027年3月までに「21,000 BTC」を獲得し、世界有数のビットコイン保有企業になることです。 https://t.co/cLC1Ew6ZdA
— 東 大陽 | コンヴァノ取締役(6574) (@MotokiyoA) August 30, 2025
The portfolio is anticipated to achieve 10,000 BTC by August 2026, as Azuma acknowledged, “Our aim is evident. By March 2027, we intention to accumulate 21,000 BTC and turn out to be one of many world’s main Bitcoin-holding corporations.“
Convano Bitcoin Acquisition Technique Is a Response to Japan’s Financial Pressures
Convano frames its BTC pivot as a strategic response to macroeconomic challenges.
A protracted decline within the yen, roughly 21% weaker towards the greenback over the previous decade, has elevated prices for wages and uncooked supplies in its client companies enterprise.
“We began to consider Bitcoin due to persistent yen depreciation and geopolitical dangers,” Azuma advised Bloomberg. “Bitcoin is a long-term retailer of worth.”
Of the funds Convano has raised so far, ¥4.5 billion got here from company bonds, and it has acquired 365 Bitcoin with it.
The Bitcoin acquisition announcement has pushed Convano’s inventory greater, with shares climbing 223.27% up to now month and surging 1,414.68% YTD.

Japan has turn out to be an sudden hub for Bitcoin accumulation via publicly listed corporations.
Metaplanet Inc., a former resort operator, now holds almost 19,000 Bitcoin, rating among the many prime 10 international holders.
In line with Bitcoin Treasuries, seven Japanese corporations now rank among the many prime 100 public corporations holding BTC.
Nonetheless, the sustainability of crypto treasury methods stays a subject of debate.
Bitcoin acquisition leaders like StrategyB (previously MicroStrategy) face challenges as MSTR inventory has declined 15.35% over the previous 30 days whereas Bitcoin trades 12.85% under its two-week excessive of $124,457.
If StrategyB may face this threat, a heavy drop in Convani inventory means its financing mannequin can collapse.
When requested about considerations relating to Bitcoin worth volatility, Azuma believes the perceived threat is definitely helpful.
In line with him, Convano welcomes Bitcoin worth drops for 4 causes.
「ビットコインの価格が下がると困りませんか?」
取材でよく聞かれますが実は"むしろ逆"です。
なぜコンヴァノはBTCの価格が下がると嬉しいのか、
①価格が下がると枚数を多く積める
②ボラティリティが高いほど収入が増える
③「低レート×高ボラティリティ」が最適
④実務ではリスクを管理… pic.twitter.com/EIHJN2XetV— 東 大陽 | コンヴァノ取締役(6574) (@MotokiyoA) August 15, 2025
First, decrease costs enable the corporate to accumulate extra Bitcoin. Secondly, greater volatility will increase the corporate’s income.
He added that the mix of “low charges and excessive volatility” creates optimum situations for reaching the 21,000 BTC aim. Lastly, the corporate can successfully handle related dangers.
Specialists Warn Bitcoin Acquisition Technique Constructed on “Shaky Floor”
Nonetheless, consultants like VanEck’s head of digital belongings analysis Matthew Sigel argue that Bitcoin treasury methods adopted by public corporations relaxation on “shaky floor”, with rising dangers that would wipe away shareholder worth.
In line with Sigel, when shares commerce considerably above their Bitcoin web asset worth (NAV), issuing new fairness generates premiums.
Nonetheless, as soon as inventory costs strategy parity with the worth of Bitcoin holdings, dilution happens.
“That’s not capital formation. It’s erosion,” Sigel wrote.
He means that corporations utilizing Bitcoin as a treasury asset ought to implement safeguards, akin to pausing ATM applications and prioritizing inventory buybacks whereas premiums exist.
Glassnode lead analyst James Verify shared related considerations concerning the longevity of company Bitcoin treasury methods.
“My intuition is the Bitcoin treasury technique has a far shorter lifespan than most count on,” Verify posted on X in July.
Verify argued that whereas early adopters, akin to MicroStrategy, which holds almost 600,000 BTC, have established their dominance, newer treasury corporations face steeper challenges.
No one desires the fiftieth Treasury firm.
I believe we're already near the 'present me' part, the place it is going to be more and more troublesome for random firm x to maintain a premium and get off the bottom and not using a critical area of interest.
Retail speculators purchase startup TCos, they usually don't have…— _Checkmate
(@_Checkmatey_) July 4, 2025
“No one desires the fiftieth treasury firm,” he famous, warning that buyers more and more demand clear differentiation moderately than one other agency merely including Bitcoin to its stability sheet.
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