K33 has rolled out a brand new crypto-backed lending product, permitting eligible purchasers to borrow USDC towards Bitcoin and different digital property with out promoting their holdings.
Key Takeaways:
- K33 now presents USDC loans backed by Bitcoin, unlocking liquidity with out asset gross sales.
- The product leverages K33’s Bitcoin treasury to generate yield and increase providers.
- K33 turns into an early Nordic supplier of regulated crypto-backed lending.
The launch marks one of many first choices of its sort within the Nordic area, the place entry to crypto-collateralized loans has remained restricted.
The product permits purchasers to unlock liquidity whereas sustaining long-term publicity to digital property, a function more and more sought by buyers reluctant to exit positions during times of market volatility.
K33 Ties Crypto-Backed Loans to Its Bitcoin Treasury Technique
K33 is listed on Nasdaq First North Progress Market and operates as a digital asset brokerage and infrastructure supplier serving institutional and high-net-worth purchasers.
Based on K33, the lending service is carefully tied to its broader Bitcoin treasury technique, which goals to deploy balance-sheet property in ways in which assist each consumer wants and inside income era.
“Crypto-backed loans give purchasers entry to liquidity with out having to promote property they consider in for the long run,” stated Torbjørn Bull Jenssen, CEO of K33.
He added that the product displays a disciplined strategy to placing the corporate’s Bitcoin reserves to work fairly than holding them passively.
Crypto-backed lending has grown in prominence globally, significantly amongst companies looking for alternate options to conventional credit score markets.
Press Launch
K33 Launches Crypto-Backed Loans — Deploying Bitcoin Treasury to Generate Yield and Develop Product Providing
Full press launch out there right here: https://t.co/snfaDjGXH9 pic.twitter.com/9n5Z5JRkNQ— K33 (@K33HQ) January 19, 2026
Within the Nordic area, nonetheless, regulatory warning and restricted infrastructure have slowed adoption.
K33’s entry into the area positions it as an early mover providing a regulated, brokerage-backed resolution tailor-made to regional purchasers.
The corporate stated the loans are designed to serve a number of strategic objectives: rising consumer engagement, increasing K33’s product suite, and making a yield-generating use case for its Bitcoin treasury.
By combining brokerage providers with balance-sheet-backed merchandise, K33 goals to strengthen its standing as a full-service digital asset agency.
The rollout will start on a restricted foundation. K33 is initially onboarding a choose group of purchasers, with broader availability depending on demand and eligibility assessments.
events can submit an expression of curiosity, with mortgage phrases topic to particular person evaluation and settlement.
World Liberty Monetary Enters DeFi Lending as USD1 Stablecoin Surges
Final week, World Liberty Monetary, a decentralized finance undertaking linked to the household of U.S. President Donald Trump, additionally launched a lending and borrowing platform as its USD1 stablecoin surpasses $3.5 billion in circulating provide.
The brand new product, World Liberty Markets, permits customers to lend and borrow digital property by a single on-chain market centered on USD1 and the undertaking’s governance token, WLFI.
The lending platform helps collateral together with Ether, tokenized Bitcoin, and main stablecoins reminiscent of USDC and USDT, with infrastructure powered by Dolomite.
The rollout comes as on-chain lending regains traction following the collapse of centralized crypto lenders within the prior market cycle.
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