Fanatics, a number one sports activities merchandiser, showcased its partnership with Crypto.com following the launch of its prediction market platform, Fanatics Markets, earlier this month. The platform permits folks to commerce real-world occasions in sports activities, finance, and tradition.
Fanatics Markets is at present obtainable in 24 U.S. states and is backed by Crypto.com’s CFTC-registered derivatives trade for secure and compliant occasion contract buying and selling.
The Fanatics-Crypto.com Partnership Defined
Fanatics Markets is the direct results of a strategic partnership between Fanatics and Crypto.com. The platform faucets into Fanatics’ well-established sports activities fanbase, providing customers quick access to real-time prediction markets constructed on Crypto.com’s safe, regulated buying and selling infrastructure.
Particularly, Fanatics Markets has built-in Crypto.com | Derivatives North America (CDNA), a CFTC-compliant trade and clearinghouse, and an affiliate of Crypto.com. CDNA focuses on prediction markets, which have generated over $27.9 billion in buying and selling quantity from January to October 2025.
What Customers Can Commerce on Fanatics Markets
Via Fanatics Markets, sports activities followers and mainstream customers within the U.S. can simply entry intuitive prediction buying and selling. Markets lined embody sports activities, finance, economics, tradition, and extra.
Whereas Crypto.com’s U.S. derivatives trade facilitates the pricing for occasion contracts, it’s in the end the Fanatics Markets userbase that determines a contract’s value at any given time. This mannequin makes the platform the primary fan-led prediction market, the place costs replicate members’ provide and demand.
In follow, buying and selling occasion contracts on Fanatics Markets is straightforward: customers select both “Sure” or “No” contracts on obtainable occasions. The worth of every contract ranges from $0 to $0.99, and if the consumer predicts the proper end result, the contract settles at $1. In the event that they purchase the improper end result, the contract expires with out a payout.
Crypto.com’s Function in Prediction Market Infrastructure
After acquiring the complete suite of U.S. CFTC derivatives licenses this yr, Crypto.com has grow to be one of many {industry}’s main suppliers of prediction markets. Along with Fanatics, the crypto trade has partnered with Underdog, Reality Social, Hollywood.com, and MyPrize to supply federally compliant occasion contracts.
Crypto.com’s prediction market companions all profit from the digital asset platform’s industry-leading crypto safety, regulatory compliance, and asset safety. Shoppers’ crypto holdings are saved in institutional-grade reserves, backed 1:1 to make sure funds stay totally accessible.
Go to Crypto.com
Fanatics Markets Present Availability Throughout U.S. States
Fanatics Markets launched on December 3 following a regulatory-compliant rollout, initially making it obtainable in 10 U.S. states.
At present, the platform is reside in 24 states: Alabama, Alaska, California, Delaware, Florida, Georgia, Hawaii, Idaho, Maine, Minnesota, Mississippi, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas, Washington, and Wisconsin.
Why This Partnership Stands Out
Partnering with Crypto.com, Fanatics offers U.S.-regulated occasion contract buying and selling to thousands and thousands of mainstream sports activities followers and customers. In response to the official Fanatics web site, the worldwide sports activities platform reaches over 100 million sports activities followers and a whole bunch {of professional} leagues and groups. With the platform’s user-friendly interface, folks can have interaction in fan-led buying and selling markets with none crypto buying and selling expertise.
In the meantime, CDNA provides real-time sentiment evaluation and pricing for occasion contracts with clear phrases and settlement processes. It additionally builds Fanatics Markets’ regulatory basis within the U.S., permitting Fanatics to introduce sports activities finance prediction markets to beforehand unserved states.
Upcoming Options in Part Two
Fanatics Markets launches in two phases, with the primary part already completed. The preliminary part established the principle prediction markets buying and selling expertise with reside contracts throughout sports activities, finance, economics, and political occasions.
The second part, scheduled for early 2026, will introduce extra contract classes. Upcoming market protection consists of crypto, equities, IPOs, local weather, know-how developments, popular culture, movies, and music-related outcomes.
Fanatics Markets Danger and Person Safety Instruments
The Fanatics Markets platform launched with accountable threat administration instruments to assist all customers keep in command of their buying and selling. The app encourages customers to make the most of these instruments and assets as wanted.
Deposit limits enable customers to set boundaries on the sum of money they’ll add to the platform. Fanatics Markets additionally provides in-app session limits, permitting customers to manage how a lot time they spend on the platform.
Customers can even cut back utilization and publicity to Fanatics Markets utilizing the platform’s timeout and self-exclusion options. Throughout timeouts, customers’ accounts are briefly disabled for a interval of 3-12 months. Self-exclusion provides an extended break from the platform, permitting customers to dam entry for 1 yr, 5 years, or “Lifetime.”
Insights from Crypto.com and Fanatics Management
Executives from each Crypto.com and Fanatics shared their concepts and insights on the current strategic partnership and Fanatics Markets.
Travis McGhee, Crypto.com’s International Head of Predictions, emphasised the corporate’s early entry into regulated prediction markets and its concentrate on compliance. In abstract, Crypto.com views the partnership as an extension of its licensed derivatives capabilities, offering Fanatics customers with regulated entry to event-based contracts.
Matt King, CEO of Fanatics Betting and Gaming, described Fanatics Market as a platform centered on accessibility and engagement. He emphasised its perform in offering followers with a easy and rewarding technique to revenue from sports activities and tradition outcomes if their predictions are appropriate.
Fanatics’ Digital Markets Growth Technique
Earlier than it turned the favored international sports activities platform it’s as we speak, Fanatics was an e-commerce sports activities merchandiser and retailer that had partnered with groups and leagues. Lately, the corporate expanded into reside occasions, gaming, collectibles, and fan experiences.
Earlier this month, Fanatics reached a $31 billion valuation in its newest funding spherical, based on The Wall Road Journal.
With Fanatics Markets, Fanatics provides one other channel for followers to interact with their favourite groups and for mainstream customers to take part in prediction markets. This platform is built-in into the broader Fanatics ecosystem, enabling present customers to log in and entry the identical pockets throughout different merchandise.
Tips on how to Entry Fanatics Markets
Right here’s how one can get began on Fanatics Markets:
- Get the app: Go to Fanatics Markets and use the QR code on the web site to obtain and set up the cell app (iOS and Android).
- View occasions: Discover occasion contracts throughout sports activities, tradition, economics, finance, and different moments.
- Commerce contracts safely: Choose your predicted end result by buying a “Sure” or “No” contract.
Last Ideas
In partnering with Crypto.com, Fanatics has launched Fanatics Markets to seize the rising curiosity in prediction markets. It provides a safe, compliant, and fan-led occasion market for moments in sports activities, economics, tradition, and extra.
Supported by Crypto.com’s CFTC-regulated derivatives platform, Fanatics Markets invitations followers worldwide to take part in sports activities prediction markets as a part of the broader Fanatics sports activities ecosystem.
Go to Crypto.com
The publish Fanatics Types Strategic Partnership With Crypto.com in Latest Fanatics Markets Launch appeared first on Cryptonews.