Thumzup Media Company, an AdTech firm with Donald Trump Jr. as a notable investor, has obtained board approval to carry as much as $250 million in cryptocurrencies, together with Bitcoin and different main digital property.
Key Takeaways:
- Thumzup Media accredited to carry as much as $250 million in cryptocurrencies.
- CEO has credited the US’ clearer crypto laws for driving the corporate’s diversified crypto technique.
- Donald Trump Jr. is a key investor, holding about 350,000 shares, in Thumzup.
The corporate introduced the choice in an announcement on Thursday, revealing plans to develop its crypto portfolio past Bitcoin to incorporate Ether, Solana, XRP, Dogecoin, Litecoin, and the USDC stablecoin.
Thumzup CEO Credit US Crypto-Pleasant Insurance policies for New Diversified Technique
CEO Robert Steele attributed the transfer to favorable coverage developments, noting that the US federal authorities’s shift towards clearer, extra crypto-friendly laws has inspired Thumzup to undertake a diversified crypto technique.
“By diversifying our portfolio of cryptocurrencies to realize wider publicity to the market as an entire, we imagine Thumzup is optimally positioned to create important worth for TZUP shareholders,” Steele stated.
He emphasised the corporate’s dedication to staying forward in what he known as a “transformative expertise.”
Based in 2020 and based mostly in Los Angeles, Thumzup operates a platform that rewards customers with money for selling branded content material on social media.
The agency just lately unveiled plans to broaden its treasury holdings, reflecting confidence within the rising position of cryptocurrencies in company finance.
Donald Trump Jr., who owns about 350,000 shares valued at roughly $4 million, has been intently linked to the corporate.
The disclosure adopted a $6 million non-public placement organized by Dominari Securities, whose dad or mum firm counts Trump Jr. and his brother Eric amongst its advisors.
Thumzup’s Board of Administrators has approved the corporate to carry as much as $250 million in cryptocurrencies, together with Bitcoin (BTC), Ether (ETH), Solana (SOL), XRP, Dogecoin (DOGE), Litecoin (LTC), and Stablecoin USDC.
Learn the press launch: https://t.co/Rv5GxA2A40 $TZUP pic.twitter.com/HLg2FPL3Xa— Thumzup Media Company (@thumz_up) July 17, 2025
Trump Jr. reportedly made the funding on his adviser’s advice and holds no additional involvement with the corporate
Thumzup presents an app that pays customers for product suggestions on Instagram.
It recorded a $2.2 million loss on simply $151 in income in Q1. Nonetheless, its inventory soared virtually 75% over the prior 4 classes earlier than tumbling 17% by mid‑Wednesday.
In January, Thumzup made a notable pivot by saying it might maintain most of its liquid property in Bitcoin.
Since then, it has amassed over $2 million price of BTC. Now, the corporate plans to diversify additional by including six extra cash, utilizing funds raised in its newest spherical.
Practically 70 Trump Officers Maintain Crypto
As reported, practically 70 nominees and officers within the Trump administration reportedly maintain crypto or investments in blockchain firms, with holdings starting from modest sums to over $120 million.
The group contains Vice President JD Vance and 7 Cupboard members or nominees, who collectively disclosed at the least $2 million in crypto property.
President Donald Trump himself has declared a private stake of at the least $51 million in digital property amid the administration’s deep monetary ties to the trade.
Whereas some appointees have divested or plan to take action shortly after affirmation, the disclosures reveal a fancy relationship between authorities officers and the crypto trade.
Critics warn that this creates potential conflicts of curiosity and normalizes dangerous crypto investments amongst public servants.
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