Prenetics, a David Beckham-backed healthcare firm, is diving headfirst into Bitcoin.
The genomics and diagnostics agency listed on Nasdaq has invested $20m to accumulate 187.42 BTC, turning into the primary publicly traded healthcare firm to take action, in keeping with an announcement this week.
This transfer despatched the agency’s inventory 23% greater.
The Hong Kong-headquartered firm is thought for its DNA testing platform CircleDNA and its broader well being sciences initiatives, however it’s now making waves for causes outdoors the clinic.
Its Bitcoin holdings, secured through a Kraken custody account, mark the beginning of what Prenetics calls a long-term digital asset technique.
At a median buy worth of simply over $106,000 per Bitcoin, the funding is a transparent sign of conviction.
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Healthcare agency Prenetics buys $20 million price of BTC and adopts #Bitcoin treasury technique. pic.twitter.com/sDfWeO7Ev7
— Bitcoin Journal (@BitcoinMagazine) June 18, 2025
Prenetics Outlines Daring Imaginative and prescient With Bitcoin At Its Core
Prenetics isn’t merely parking idle money in crypto. It plans to allocate nearly all of its stability sheet to Bitcoin, with board approval already in place.
In accordance with CEO Danny Yeung, the corporate sees a future the place genomics, longevity science and digital property converge. “To execute this imaginative and prescient at scale, we’d like substantial Bitcoin holdings,” he mentioned.
The corporate has additionally introduced in heavyweight crypto expertise. Andy Cheung, former COO of change OKEx, is becoming a member of its board to supply direct oversight as Prenetics integrates digital property into its operations. Cheung’s appointment strengthens the agency’s capacity to navigate what stays a fancy and risky market.
Prenetics Follows MicroStrategy’s Playbook, However Provides A Healthcare Twist
Past shopping for and holding, Prenetics will actively handle its Bitcoin. The agency outlined plans for alpha-generating methods that embody lending, yield optimization and structured monetary merchandise.
In parallel, it can start accepting cryptocurrency funds throughout its direct-to-consumer well being platforms, constructing what it calls a full-stack Bitcoin ecosystem.
Prenetics raised its 2025 income forecast to as a lot as $100m and expects to show worthwhile by the fourth quarter of subsequent 12 months. The Bitcoin technique, the corporate says, displays confidence in its enterprise trajectory and its capacity to handle threat.
Its transfer comes as dozens of public corporations add Bitcoin to their treasuries. Sixty-one companies not historically concerned in crypto have adopted comparable methods, in keeping with Normal Chartered. Many are trying to observe within the footsteps of MicroStrategy, which started its Bitcoin accumulation in 2020 and has since seen its inventory rise over 3,000%.
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