[PRESS RELEASE – Singapore, Singapore, March 13th, 2025]
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case examine by SuperScale, a worldwide professional in gaming consumer acquisition. The examine supplies an in-depth evaluation of how Aethir’s cloud streaming expertise enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Shopper Answer
Gaming studios typically face excessive service charges when distributing video games by means of industrial app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an unbiased publishing mannequin designed to reinforce consumer acquisition.
Key features of Aethir’s cloud streaming embrace:
- Decreased Reliance on App Shops – Internet-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a better share of income.
- Decrease Person Acquisition Prices – Immediate play by way of social media or ads reduces friction within the consumer journey, bettering conversion charges.
- Expanded System Accessibility – Video games will be performed on PCs, cellular units, and good TVs with out {hardware} limitations.
- Various Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases will be managed independently of third-party platform charges.
Insights from SuperScale’s Case Research
SuperScale carried out a two-phase evaluation to evaluate Aethir’s impression on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular recreation Tiny Tower was chosen because the check topic.
Part 1: Conversion Charge Evaluation
SuperScale examined how totally different engagement strategies—”Stream Now,” “Immediate Play,” and “Obtain”—affected consumer acquisition metrics, significantly value per set up (CPI) and engagement charges.
Findings from Part 1:
- 43% extra gamers opted for fast play over direct downloads.
- Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.
- Conversion charges have been 45% increased for the streaming choice.
Part 2: ROAS and Person Engagement
Part 2 measured early engagement and ROAS by evaluating consumer habits between app retailer downloads and Aethir’s Stream Now characteristic.
Findings from Part 2:
- 143% extra customers engaged with the Stream Now characteristic in comparison with direct downloads.
- Day 7 ROAS elevated by 75%.
- Common income per consumer (ARPU) grew by 93% with Stream Now.
- Session counts elevated by 77% on common.
- Session length was 26% longer.
- Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Purposes for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be significantly helpful for:
- Established publishers seeking to drive direct site visitors and optimize income fashions.
- Stay service and MMO video games requiring seamless cross-device entry.
- Video games with social and viral enchantment, the place on the spot playability enhances influencer-driven advertising and marketing methods.
- Rising markets, the place cloud streaming presents an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s function in enhancing gaming consumer acquisition by means of decentralized cloud streaming. The whole examine is offered on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier centered on optimizing GPU distribution and utilization for enterprise functions. By transferring away from centralized fashions, Aethir allows scalable entry to computational sources, supporting companies throughout varied industries and areas.
SPECIAL OFFER (Sponsored) Binance Free $600 (CryptoPotato Unique): Use this hyperlink to register a brand new account and obtain $600 unique welcome supply on Binance (full particulars).
LIMITED OFFER for CryptoPotato readers at Bybit: Use this hyperlink to register and open a $500 FREE place on any coin!